Get Ready with Me to understand how Alix Earle does it all.

TikTok’s unfiltered “it girl” who turned GRWM chaos into a content empire, she’ll grace the stage at Cannes to talk about her stardom and her involvement in poppi, the ‘soda re-imagined’ brand that was recently bought by Pepsi for $2B.

Check out how she captures the hearts and minds of consumers in these videos, poppi’s recent Super Bowl ad, and her BTS video for an Elle shoot.