Holding court for Nike, Gatorade, Michelob Ultra and many others, the 23-time Grand Slam winner is a champion on and off the court.

Serena Williams is nothing short of an icon of business, sports and branding, as well as a force for women in sport and society, and will draw a huge crowd at this year’s Cannes Lions.

See how brands have celebrated her – and how fan brains have responded – in these ads.